The fancy new Sphinx-based documentation has landed a while ago in upstream. Jani Nikula has written a nice overview on LWN (part 2). And it is getting used a lot. But judging by how often I type it in replies on the mailing list what’s missing is a super-short howto. To build the documentation, run:
$ make DOCBOOKS="" htmldocs
The output can then be found in Documentation/output/. When typing documentation please always check that your new text does get rendered. The output also contains documentation about kernel-doc and the toolchain itself. Since the build is incremental it is recommended that you first run it before touching anything. That way you’ll only see warnings in areas you’ve touched, not all of them - the build is unfortunately somewhat noisy.
Update: of course also check out the nice documentation on kernel-doc itself.